After years of being called “ma’am” by well-meaning customer service providers, medical providers and most consumer facing personnel, I came up with the idea of leaving a “Tip Card,” along with the usual monetary tip, to educate wait staff and other customer-facing personnel.
These folks weren’t trying to be offensive; they just were trying to be polite. So, I set out to help them understand, in a friendly, non-threatening way, how gender nonbinary people prefer to be addressed.

Want to learn more? Shell Roth trains conscious, consumer facing organizations on the what, why, and how of serving as an ally to a gender diverse clientele. Email Shell at shelley@diversitycrew.com
To learn more about Shell Roth visit http://www.shellroth.com