It All Started With a Little Card

After years of being called “ma’am” by well-meaning customer service providers, medical providers and most consumer facing personnel, I came up with the idea of leaving a “Tip Card,” along with the usual monetary tip, to educate wait staff and other customer-facing personnel.

These folks weren’t trying to be offensive; they just were trying to be polite. So, I set out to help them understand, in a friendly, non-threatening way, how gender nonbinary people prefer to be addressed.

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Want to learn more? Shelley Roth trains conscious, consumer facing organizations on the what, why, and how of serving as an ally to a gender diverse clientele. Email Shelley at

To learn more about Shelley Roth visit