Leila Cranford



With more than 20 years of end-to-end experience in marketing research, Leila’s work has powered million-dollar decisions for the brands you know and the companies you care about. Any research firm can hand you a heap of information, but she digs in for the story – through customized methodologies, syndicated research and publicly available data – that tells you why you should care and what you should do about it. The result? Data-driven decisions that are clearly aligned with your strategy.

Leila holds an MBA from Southern Methodist University and is a Strategic Partner and consultant to several leading DFW-area companies and consulting firms. She’s passionate about making research accessible to small business, non-profits and social justice initiatives. She is a former Chairperson for the Texas Mountaineers and served in leadership for Essilor Pride, the company’s business resource group dedicated to support and education around LGBTQ+ issues.

Leila’s not all business, though – she’s also is an avid backpacker, hiker, and climber; and a yoga and mindfulness instructor.

Certifications & Education

Focus Areas

  • Research & Analytics
  • Mindfulness and Meditation

Most Requested Presentations

  • Making Data Driven Business Decisions to affect culture
  • Improving productivity through mindfulness and stress-relief
  • Using Yoga to relieve stress with respect to remote work

Awards & Recognition